BANLIEUE: LUXURY GRIME is the first genre brand movie we created for a brand. As a provoking production company we are always searching to create content for brands with an edge. For this assignment we came up with a story that is based on the movie Nosferatu (1921). We incorporate the legend of this modern told vampire story while we showcasing the latest collection of Banlieue. The brainstorm with brand manager LEVIE MERCKENS resulted in a movie trailer that announced the new collection instead of a scary feature vampire film.

The entire movie is shot in Rotterdam and we had a shooting period of just two days. The client was present and involved the whole period and had the wardrobe on set with the collection present. We are always actively seeking for collaborations with brands that are open to give an edge to their marketing strategy by using genre elements.