bloodrave drops collab with clan de banlieue

june 20, 2022
for the fashion label’s new line luxury grime we gave birth to a new type of vampire…

Inspiration for the film is the father of all vampires: Nosferatu (1922), whose high brow reputation represents the LUXURY in the movie. His soul has been reincarnated in the body of Deontay Wills, a deceased street hustler who represents GRIME. While the leaders of several crime syndicates celebrate his passing, the boy rises once more - this time with the immortal soul of Nosferatu. This resurrection leaves behind a path of destruction and terror.

This first campaign with fashion label Banlieue takes it to the next level. According to director david-jan Bronsgeest the collaboration between the production company and the brand came through organically. “For their new drop LUXURY GRIME we wanted to give a modern twist to an ancient vampire story, in which several street cultures clash. This crazy thrill ride shows the new collection of Banlieue, in which luxury fabrics are combined with iconic streetwear.”

Check out the fashion film below: