FIAT

Content Strategy
To relaunch the new line of Fiat 500 the brand was looking for an online strategy, a combination of social posts, videos and contests. 

A hygiene layer of content was being produced by the design department (managed and delivered by me) and at the same time we were shooting content for several campaign videos. Collaborating with Warner Music I set up a contest to win tickets for a London concert by Charlie Puth, who's song was used for a Fiat 500 commercial. 

By implementing a content calendar and having a team of designers and copywriters in place we were able to deliver an effective social content layer.